Social media refers to online platforms that allow users to create share and exchange content in virtual communities It includes platforms like Facebook Twitter Instagram LinkedIn TikTok and YouTube where people can connect interact and share opinions ideas and media Social media enables individuals and businesses to reach a wide audience engage in discussions and promote content It plays a significant role in communication marketing and entertainment shaping how information is shared and consumed Social media also impacts social dynamics influencing trends opinions and cultural movements However it has raised concerns about privacy mental health and misinformation